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Brody Willis

Real Estate Sales Person Goulburn First National

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Blog · October 23, 2019

THE ‘HEART BUYER’

The location is ideal, it has the right number of bedrooms and living spaces, the yard is great – it feels like the perfect home. Occasionally, a buyer matches a property to perfection.

This buyer is going to live in the property. It will become their home. There is an instant and strong emotional connection.

This is the ‘heart buyer’. Heart buyers are seen early in marketing campaigns and only want that specific property. There are generally two types of heart buyer:

1. They have been looking for a long time

2. They have not been looking at all

Some buyers are searching for a particular property. Constantly scouring the Internet, they know the area they want and drive around regularly looking for new signs. They get every new listing alert when that perfect property comes on the market, they move to purchase quickly.

This situation produces the following disconnect. The heart buyer makes a fair or even an above-market offer on a property, only to see it rejected.

Why?

Because the property is early in the selling process and hope is high for a great price.

The best offers repeatedly come early, and it is dangerous to reject them. When faced with an early offer, sellers tend to compare it to the asking price, or to the price suggested by the agent.

Offers should be checked against the following price indicators:

• Instruct your agent to confirm that this offer is in fact the final and highest price the buyer is willing to pay. Then, if you trust your agent, and the offer is within their advised selling range, consider it seriously.

• Look again at comparable properties that have recently sold. Compare the offered price to these. Ask your agent’s advice. If you don’t trust your agent, terminate their services immediately.

• If still in doubt, get the opinion of an independent valuer.

Keep in mind when selling that many of the best sales prices happen very early in the selling process. Never dismiss an offer without first carefully analysing and measuring it against the correct indicators mentioned above. Then give the offer careful consideration before acceptance or rejection.

By Andrew Trim
Author of Real Estate Dangers

Are you interested in reading Real Estate Dangers by Andrew Trim? Contact us to receive your free copy. Email: mail@goulburnre.com.au or call 02 4822 8711.

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Blog · November 7, 2019

MYSTERY SHOP THE AGENT

MYSTERY SHOP THE AGENT

The selection of the selling agent is usually decided upon from an interview and/or a sales proposal process. Whether it’s an interview or a sales proposal that you are using to determine your agent, neither actually shows the agent in action. Agents are fully rehearsed with scripts and …

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Blog · November 4, 2019

RELAY FOR LIFE 2019

RELAY FOR LIFE

On the weekend of the 2nd & 3rd November we saw yet another successful turnout for Cancer Council’s Relay For Life. This has been our 4th year supporting Relay For Life & we are so proud to be a part of it. This year the committee announced that 33 teams & 307 people registered. …

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Blog · October 30, 2019

HAVE YOU BEEN OUT ON A BUCK’S NIGHT? THE QUESTIONS BANKS ARE ASKING

BUCK’S NIGHT

Mortgage brokers have been asking some highly intrusive questions in the wake of the banking royal commission. With banks tightening their criteria for lending to Australians, brokers have reported asking more personal questions. Pro Solution Private Clients associate director Jodie McKeown, …

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Blog · October 23, 2019

THE ‘HEART BUYER’

THE HEART BUYER

The location is ideal, it has the right number of bedrooms and living spaces, the yard is great – it feels like the perfect home. Occasionally, a buyer matches a property to perfection. This buyer is going to live in the property. It will become their home. There is an instant and strong …

Continue Reading

Blog · October 17, 2019

SHOULD I BUY NOW OR WAIT UNTIL THE FIRST HOME LOAN DEPOSIT SCHEME STARTS?

SHOULD I BUY NOW

As you slog away, saving the deposit for your first home, it’s difficult not to get excited when new government incentives are announced. From the First Home Owner’s Grant, introduced in 2000, to the First Home Super Saver Scheme of the 2018 Federal budget, Australian first home buyers can hardly …

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Blog · October 10, 2019

AGENT’S TRICKS TO CREATE VENDOR MOTIVATION

AGENT'S TRICKS TO CREATE VENDOR MOTIVATION

If you want above market price for your property, agents have a number of tricks to bring you back into line. Some of these tactics are subtle, others are more transparent. Either way, when you know what they are, you stand some chance of protecting yourself. Pre-auction low offer – If you …

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Blog · October 3, 2019

LOOK BEYOND FEES FOR EFFECTIVE MANAGEMENT

LOOK BEYOND FEES FOR EFFECTIVE MANAGEMENT

Majority of property investors spend too little time assessing the skills of their property manager and need to look beyond fees when choosing who will manage their investment portfolio. The commitment required to effectively maintain properties, quality client relations, legislative compliance, …

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Blog · September 26, 2019

FLAWED REAL ESTATE STRATEGIES 4/4: PUBLIC AUCTION – BUYERS

Auction

Inspired by Andrew TrimAuthor of Real Estate Dangers While the public auction method certainly costs the seller both financially and emotionally, the buyer is also deceived. Transparency only applies on auction day. During the lead up to a public auction, the lack of transparency of the process …

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Blog · September 19, 2019

FLAWED REAL ESTATE STRATEGIES 3/4: PUBLIC AUCTION

PUBLIC AUCTION

By Andrew TrimAuthor of Real Estate Dangers For most agents, public auctions are all about advertising revenue and personal profile. Public auctions are promoted widely throughout the real estate industry and major media organisations. You can’t have a public auction without the significant spend …

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CONTACT

0428 425 459

brody@goulburnre.com.au

OFFICE

02 4822 8711

www.goulburnrealestate.com.au

LOCATION

148 Auburn Street

Goulburn, NSW

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